BREAST CANCER AWARENESS MONTH

WHY WAIT UNTIL TOMORROW TO CARE FOR YOUR BREASTS?
Breast cancer is the most common and the deadliest cancer in women—but it’s also one of the most curable, thanks to early detection. In fact, half of all breast cancers measure less than 2 centimeters when detected. The early detection of breast cancer is very often the key to curing it.
Let's support each other!

LIMITED EDITION T-SHIRT BY HÉLÉNA SOUBEYRAND
Our passion and mission is to help women feel both comfortable and beautiful.
Since supporting women’s breasts is so near and dear to us, we have partnered with the Ruban Rose association (pink ribbon) in Paris to raise awareness of breast cancer and the importance of early detection.
We have collaborated with illustrator, Héléna Soubeyrand,
on the creation of a limited edition t-shirt. All profits will go to breast cancer awareness and research.

HÉLÉNA SOUBEYRAND
French actress, Héléna Soubeyrand has a passion: illustration. Her portraits are an expression of cultural heritage and identity, in acrylic, pastels or ink.
Héléna’s artistic signature: portraits drawn in symmetry with two hands.
For Breast Cancer Awareness Month, Héléna has created an original illustration to raise awareness. The piece exudes femininity, softness and strength.
The design is embroidered on a t-shirt and made to pair effortlessly with your favorite Simone Pérèle lace underneath. Style it at home or out and feel good about giving back to an important cause.
Héléna’s inspiration: “I wanted to create something that inspires strength, love and femininity, of course. I was inspired by women of the Amazon, the iconic Marianne of the French Republic, and “Liberty” by Delacroix. I drew the shoulder and arm together like a heart encircling the breast, protecting it with a look of inner strength and confidence towards the future.”
PINK COLLECTIONS
All month long this October, we are donating 10% of sales profits from our pink product collections to breast cancer awareness and research.
We want to extend a whole-hearted thank you to our Simone Pérèle community (that’s you!) for helping to support this cause.
CREATE YOUR LOOK
Join us in supporting breast cancer research by creating your personalized style combination with our limited-edition t-shirt and a pink lingerie set of your choice!

Ruban Rose (“pink ribbon” in French) is a non-profit organization dedicated to breast cancer awareness and research. It was created in 1994 when Estée Lauder Companies France and Marie Claire magazine co-founded a month-long breast cancer awareness campaign called “Breast Cancer, Let’s Talk About It!”
The Ruban Rose Association has 2 main missions: support research efforts thanks to donations made each year; and educate and raise awareness about breast cancer.
Ruban Rose works throughout the year, however its high point is Breast Cancer Awareness Month, thanks to donations made by individuals and businesses, such as Simone Pérèle.