75 YEARS OF FEMININITY AND FREEDOM
"What matters most to us is to authentically and radically understand women, and accompany them in their lives. We love being unique, even a bit bold, as Simone Pérèle was throughout her life. Like her, we’re passionate about style, craftsmanship and helping women feel beautiful inside and out. "
MAUD FRIOCOURT, ARTISTIC DIRECTOR
Iconic French lingerie Maison, Simone Pérèle, celebrates 75 years of passion, innovation and excellence. When its founder, a corset maker, opened her atelier in 1948, she had a vision: to revolutionize the landscape of lingerie with new designs never seen before.
In the photograph, on the right, Madame Simone Pérèle accompanied by one of her models in 1954
75 YEARS OF INNOVATION
Throughout the years, the Maison has honed this exquisite balance between corsetry craftsmanship and style. This is the very signature of Simone Pérèle.
A look back on 3 innovative designs that shaped their era:
Women want more femininity, freedom and comfort, and Simone Pérèle responds with the "Soleil" model, a shaping bra made from nylon lace and pointed cups.
During the feminist revolution, Simone Pérèle captured attention with "Pétale," a wireless and seamless bra. She continues to keep pace with women's ever-evolving needs.
A LEGACY OF EXPERTISE
From generation to generation, Simone Pérèle continues to cultivate its corsetry and lingerie expertise. It is the very signature of Simone Pérèle. Understanding women and anticipating their desires and needs has always been at the core of the creative process. More than just lingerie, Simone Pérèle seeks to deeply connect with and embrace women where they are. Respecting a woman’s body and helping her feel good in her skin is the starting point of every collection–which is then crafted into exceptional quality pieces tailored to her body.
A FAMILY STORY
Simone Pérèle is now led by its third generation, the founder’s grandchildren, Stéphanie Bujard Pérèle and Mathieu Grodner. Together they carry on the heritage of their grandmother’s vision, evolving the brand and its products with women’s ever-changing needs in a fast-paced world: femininity, freedom of self-expression, creativity and confidence.
Together and individually, the two cousins have made pioneering moves for the brand. Under the leadership of Mathieu Grodner, Simone Pérèle grew its retail market, opening nearly 30 boutiques in just 3 years. Stéphanie Bujard Pérèle expanded the brand’s product offerings to accompany women at every moment of their daily lives with the launch of loungewear, sportswear and swimwear collections in 2014, and Simone Pérèle took its place in the fashion world.
STÉPHANIE BUJARD PÉRÈLE & MATHIEU GRODNER
FROM KNOW-HOW TO STYLE
This season, Simone Pérèle unveiled a new fashion collection: Artifice. Perfectly poised for comfort and support, Artifice is made with a second-skin fabric that gently shapes the body with a touch of Parisian retro-chic style, including the House's iconic sunburst-seamed silhouettes. The collection is designed for innerwear or outerwear, with details that radiate elegance and style under a blazer or sheer top.